Today the logic of all mailings and communications with customers works on the principle of maybe someone will respond Mistakes when working with clients What we see now in the market is an unconscious work with the client base. When there is no desire to think about what is important to the client but there is a need to make a mass mailing and poke a finger in the sky perhaps some offer will fire. A large number of companies are simply used to working on the principle the more we send out the more we will conquer everyone with offers and offers.
They launch a mailing list and wait for someone to respond. One of the main mistakes is the lack of personalization when working with a client. I am not just talking about the fact that the name and position should appear in communications. I'm talking about the needs of the client on the basis of what he ordered what he wrote about cell phone number list in the reviews what he ordered what experience he received from your company. All this must be taken into account when designing new targeted communications. Imagine how you communicate with a friend in everyday life After all you know what is happening in his life whether he is married and has a child. You are in a general context and are interested in how he feels.
When a business communicates with a client it feels like every time we start a conversation from scratch. In fact company leaders know nothing about customers and treat everyone equally. They plan the same type of communication products services for everyone. For them all clients look the same and this is the main problem.